Downtown Reading is experiencing significant investment with the recent emergence of 200+ new residential units and many new businesses. By setting up a BID, we can capitalize on this moment and help our downtown evolve to achieve the goals expressed by Reading residents in recent years during the ReImagine Reading visioning efforts. A BID will allow property and business owners to pool resources for programs and services that will elevate the downtown for all.
These initiatives - cultural placemaking, collaborative marketing, business support, development, and advocacy - go above and beyond what the Town and other organizations are able to provide. Through the BID, an independent legal entity, property owners have a seat at the table and control over how and where the dollars are spent.
Support for the formation of the BID is an investment in your property, the success of your business, and the enhancement of our downtown community!